Prior to the advent of digital technology, access to large audiences was restricted to a handful of media outlets. Companies such as newspapers, broadcasters magazines, production houses and broadcasters comprised the majority of media space that people consumed on a regular basis.
The advent of online media has transformed the face of business. Anyone can now create media and share it with an unlimited number customers via a platform. Owned Media is the name for this expansion of reach.
However, the ease with which content can be produced and shared could also result in problems. Common Internet memes as well as the unauthorised use of songs are examples of how a lack of clear copyright laws can make online media more difficult to manage.
In 2023, if a business produces and distributes its own content to a list of customers It could be classified as a “media company”. This definition extends beyond traditional media, such as TV and radio, to include businesses that produce and promote their own content such as YouTube videos, podcasts, and electronic books. The goal of a digital media company is to connect with their audience and grow the brand by using social media and word-ofmouth. These goals can be achieved by utilizing paid advertising on platforms like PPC, Facebook ads and Google Adwords. Effective social media marketing takes an enormous amount of effort to be successful.
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